Don’t you enjoy the convenience of your Digital Video Recorder? You can record your favorite shows and watch them when you want, consuming an hour of television in less than forty-five minutes.

For businesses advertising on television, TIVO and DVR are business killers. Your local station may convince you that your cost per thousand exposures (CPM) is only $16.25, but you are not getting many exposures when everyone fast forwards through the commercials.

Where do we listen to the radio? Most of the time, the answer is in our cars. Thanks to engineering genius, we now have six to twelve buttons where we can program our favorite station.

Your radio spot is a real bargain at $4.95 CPM, but what happens when the music ends? We change the station until we find another song to fill our ears with cotton candy.

What’s the advertising to editorial ratio in your favorite magazine? Go ahead, count the pages? 40/60? 50/50? 60/40? More?

You can get a quarter page black & white advertisements for only $8.00 CPM. But then you have to stand out from all of the other noise as people skip the ad pages to get at the stories.

Time is our most valuable asset. Although many people still take the time to read the newspaper, the only time left is to skim the headlines and read what they want. There simply isn’t time to read every section.

At a CPM of $19.20 for a half-page black and white ad, newspaper advertising is both expensive and largely ineffective. There are simply too many other places to get the news today.

Unless you are an attorney or a plumber, you are probably burning money in the Yellow Pages.

You can invest $10,000 or more per month for a full page ad while inviting your prospects to learn about you and your competition by turning just a few pages.

Fondly referred to as “junk mail” by most people - over 98% of all direct mail lands unopened in the trash can.

Is that the best place for your advertising dollar?

Every business needs a Web presence, but getting advertising results is much more complicated.

Have you been organically optimized for the search engines, driven traffic using pay-per click advertising or linked your business to the thousands of article, audio, video or social network sites?

Outdoor advertising works - only $3.00 CPM for a stationary billboard.

But … are your best prospects driving by your billboard? Are they seeing it - or filtering it out of their consciousness?